What You Need To Know About SEO for Your Shopify Store
Empower your Shopify experience with SEO or Search Engine Optimization.
Let's face it. You already have your Shopify store. You should not end there; you still need to empower it using SEO.
The power of SEO or search engine optimization means you need to set up your Shopify store in such a way that the results in search engines like Google, Yahoo, Ecosia, Bing or DuckDuckGo will make your Shopify store searchable in a favourable spot, most likely (and should be) in the top 10 results.
There are factors to consider when you optimize your Shopify store for SEO, namely technical and on-page factors. The technical part is already handled by Shopify but sometimes, as a user, default settings are not optimal, so you may need to use Shopify extensions such as Plug-In-SEO and general SEO tools such as SEM Rush and Moz which helps in identifying broken links and duplicate contents.
For on-page SEO app wherein you can directly control your Shopify SEO experience, you only need to write content that people search. You need to think about the user, what they want and what they need. You can try searching keywords and then from the results; you need to optimize your ideas and the content of your Shopify store. You can also use the extension ReloadSEO for the on-page SEO factor. You can even try targeting local SEO keywords if your store is more geared towards a particular geolocation, and if this is your overall goal we recommend reaching out to local SEO experts to assist.
SEO audit by TemplateMonster Service CenterDo you need your website be visible to your target audience in search engines and you don't know where to start? SEO audit is the first step to creating an online marketing strategy that really works. You will get the analysis and guidelines on how to implement the given recommendations on your website.
The fundamental SEO step in your Shopify store starts from the moment that you create the Page Title and Meta Description wherein you need to convince the search engine that your website is clickable and can be visited. Always write as if you are already advertising your Page Title or Meta Title and the Meta Description of your Shopify. These Meta Descriptions are snippets of a page in your Shopify store. It is like the gist of your Shopify store in a saleable or marketable way.
Rewrite product descriptions based on the Manufacturer Product descriptions. Never copy and paste these manufacturer's product descriptions. Remember, content is power. Unique content gives more SEO power. Make it search engine friendly, and you will have a chance to achieve higher rankings in the search engine results if you use several words that you know people will search for.
You can also notice that when you create your Shopify store, a sitemap will be generated automatically. This sitemap file which is usually "sitemap.xml" includes all the blog posts, collections, pages, and pages of your Shopify store. Shopify automatically updates this every time you add a new blog post, image, page, or product.
The robots.txt file or robots exclusion protocol (REP) is a protocol, procedure or system that webmasters create by instructing robots such as search engines to crawl and index the pages on your Shopify theme.
The image that you use in your Shopify store also has functions especially the filename and the alt text or the description of the image that you use. This descriptive alt text helps your Shopify store by showing the pictures to users and customers every time they search for a specific product. It is also a user-friendly feature specifically for visually-impaired audiences making alt text a vital accessibility feature for SEO in your Shopify store. You need to make the description as relevant as possible so that search engines will notice the page in your Shopify store thereby giving you higher rankings because of better relevance.
Shopify also automatically handles canonical URLs to avoid duplicate contents since canonical URLs point or directs search engines to the original contents. If you cannot prevent duplicate contents, you can use the rel=canonical tag to the content that you want to prioritize. This rel=canonical element is an HTML element webmasters use regarding duplicate content issues by specifying the "canonical URL" or the "preferred" version of the web page thereby improving SEO ranking.
Another thing to consider when creating your Shopify store is optimizing Anchor Texts. Anchor texts which are usually the typical "click here" links directing to internal links on your website. You can use "find the best sales price in my store" or "plenty of options here" which is more powerful instead of using "click here" which is already quite dull.
The theme that you use in your Shopify store must match the brand or style you are promoting. Before choosing a theme, you need to consider the speed of your Shopify store, especially in terms of loading pages since typical buyers do not want a very slow-loading website. You can use online tools such as GTMetrix, Web Page Test, or PageSpeed Insights in checking and analyzing the speed of the Shopify store theme that you want to use. Speed first before aiming for a cool feature since customers want a fast website especially in these current times wherein almost everybody is a mobile user. Mobile usage means mobility which means efficiency in website usage which typically includes speed of website loading. You can improve the speed of your Shopify store by minimal CSS & JavaScript code usage; by compressing images; by minimizing redirects; and enabling browser caching. If you want the best user experience, think speed. Speed is another factor used by Google in its search engine rankings.
Do not forget to set a monthly or quarterly checking of your Shopify store by using online tools to see the effects of optimization or if you still need to improve and optimize individual pages or images or contents. You can use tools such as WooRank, SEO Site Checkup, Site Auditor, HubSpot's Market Grader, Site Analyzer, SEO Workers, Lipperhey, UpCity, Seoptimer, and Web Gnomes.
Remember your customers every time you create, update, change, delete, or add new content to your Shopify store. You are aiming for a high ranking in search engine results so that customers can buy at your Shopify store. When a customer purchases at your website, this generates conversion optimization which also affects the Google rank of your Shopify store.
SourcesThe Basics of Search Engine Optimization for Your Shopify Store10 Crucial SEO Tips for Ecommerce EntrepreneursShopify SEO: How to Optimize Your Store for SuccessYoast on Rel=canonical10 SEO Analysis Tools You Should Be UsingShopify SEO
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